Saas Product
- Category HR Tech
- Client People Works
- Start Date January 2021
Project Overview and Our Digital Solution
Digital Marketing for HR Software
A well-known and leading HRMS Software based in Bangalore. Competing along with most big brands in the market.
- + Increase organic followers in LinkediN
- + Increase connections with Creative content
- + Increase in page visitors
- + Infographic designs and explanory video
Challenge, Solution and Results
Challenge
The company had a low digital media presence. Content, leads, and engagement were not streamlined and generating a quality leads was a challenge due to most generic search terms
Solution
A tailored social media calendar focusing on the B2B & and HR segment on LinkedIn. High-quality blogs and content optimisation to generate traffic. Location-wise Landing page for lead generation & increase quality rank
- Reach Increase in Visibilty
- Profile Regular Optimization
- Content Innovative Content
- Branding Consistent branding
